The Ricketts family has to find a balance between the old fashioned charm of going to a game at Wrigley and drawing in enough dollars to help in building a winning team. Here are my thoughts on some of the ideas for Wrigley Field.
1. More night games. I remember when The Tribune Company (formerly owned the Cubs) first installed the lights back 1988 They said no more than 18 night games a season . Over the years that number has increased steadily over the years and change in ownership. It is now hard to distinguish the Cubs’ home schedule from any other MLB club . If not for the Friday afternoon home games the daytime the daytime mystique which was once a big selling point to those who hunger for a taste of baseball’s past or keeping up a proud Cub fan tradition of skipping work or school to catch the Cubs . The Ricketts will have to balance how many dollars they will lose or gain by adding more night games. I will say this night games in the deep freeze which can be Chicago in April, for the fan base still in grained for day games seem like bad marketing idea.
2. Video boards -again old charm vs. trying to finance the future
3. More party rooms and signage just buy across the street propetries they can then rent the apparments as live- in suties. something no club has.